Last year, Lehigh University Graphic Design major Holly Fasching completed an internship with the Conservancy. We are thrilled to share the end result of her work – a new logo! 

 

If you attended our Spring Gala you may have caught a sneak peak, we are thrilled to share the official reveal. The new logo folds together our work to conserve waterways, increase wildlife habitat, and preserve historic architecture.

 

At the center of the new logo is an oak leaf, a recognizable keystone species. Native oak trees provide food and shelter for thousands of beneficial insects and animals, create large canopies that keep temperatures cooler during increasingly hot summers, and absorb stormwater, reducing flooding and stream pollution. Encircling the leaf is the outline of a house, representing both our dedication to historic places and the power of everyday action in our own backyards—from uncovering neighborhood histories to supporting the growing network of neighbors transforming turf into native habitat.

 

Running through the oak is a branching network of tributaries flowing into a central river, echoing our commitment to watershed health and reminding us that small actions can combine to create change. Holly purposefully drew the river flowing beyond the boundaries of the house to symbolize how local impact can ripple outward.